Terasana Clinical.

As a B2C brand catering to Gen Z customers, Terasana creates lovingly sourced, responsible skincare products designed to restore their customer’s skin to its healthy, natural state. Their understanding of the toll thoughtless manufacturing can take on the environment is what drives them to insist that everything they do is with sustainability in mind.

Creative Brief:

Terasana is a start-up skincare solution providing an affordable serum using all natural ingredients for a young adult audience. They wanted to create a brand that shined a light on the importance of a skincare routine to help educate their audience. They also used this knowledge-forward approach as an opportunity to also educate their customers on the importance of sustainability and leaving a positive impact on the environment.

Coming to us with a logo and packaging, Terasana partnered with us to fully flesh out their verbal and visual identity system aiming to be a disrupter in the skincare market. They leverage a raw and edgy approach to branding to align with their Gen Z avatar.
We rolled out their brand on paid and social to expand their reach to new audiences and bring traffic from various channels to the site through various campaigns for warm and cold audiences.
Promotional assets were created for Tik Tok campaigns as well as non-static paid promotions.
Having an educational element as a pillar of their branding. We worked alongside their team to create content strategies that informed users and could be used across various channels by leveraging infographics, swipe posts, and other types of graphics that played into the educational content pillar.