Empify.

Owned by the inspirational, Ashley M. Fox, Empify is a investing education brand operating within the financial industry. They empower their audience through actionable investing education which they can use to create generational wealth for their families. Being firm believers of representation, they make strides to ensure the BIPOC community has a voice within the investment space.

Creative Brief:

Ashley M. Fox came to us with a mission to reinvent her brand, Empify. While she has gained recognition for her work within the financial sector, she wanted to create a brand that was less focused on her and more focused on the BIPOC community so that her audience can champion a brand where they see themselves within the brand equity. Her mission is to break down generational curses by creating a space for positivity with encouragement that it’s never too late to start your investing education journey.

We identified Empify’s core avatars, outline their verbal messaging suite, and completely overhauled their visual identity system which also led to a revamp of their logo. All these updates were outlined and consolidated into brand guidelines which were used for internal and external purposes for the brand.
Operating within the content and educational space. We built Empify’s site on a custom wordpress theme which enabled us to build on their content strategy and use the site as a foundation for funnel marketing.
Media assets were created to drive both paid and organic traffic to the site and various entry points to their primary funnel by capturing emails through opt in pages offering lead magnets such as webinars, pdfs, and more.
Empify’s flagship product is the Wealth Builder community which is an investing education hub as well as an online community of other like-minded individuals all seeking to learn how to invest. We created funnels which capture visitors with free lead magnets and guided them through the customer buyer’s journey to eventually warm them up enough to convert into customers.