Davi Skin.

A B2C eco-friendly skincare brand who prides itself on their formula sourced and harvested by hand from the vineyards of Napa Valley. Having beliefs of being a natural and inclusive brand, they built their identity around being perceived as supportive, intentional, and confident.

Creative Brief:

Davi Skin’s mission is to provide natural skincare to their customers while taking measures in sustainability in how they source their ingredients and in their packaging. For this partnership, we were tasked with reimagining their brand identity that portrays a modern, yet natural, approach to skincare that feels warm, inviting, and inclusive.

For this project, we were simply given a logo and pre-existing packaging and leveraged it in the complete brand overhaul. From the avatar break down, to the verbal messaging suites. We completely reimagined the brand to fit within the perception of being an empowering, natural brand catering to millennial women.
Translating the work from the branding phase into Shopify, we crafted a custom experience which segmented audiences into one of their 2 lines of products based on their skincare needs.
We created email nurture sequences that captured users at every step in their customer buying journey to ensure they were properly warmed up, engaged, and convert.
Capturing the essence of Davi required multiple lifestyle shoots for both static and video. We also had to stage and shoot product images for their entire line.