Say goodbye to boring.

Cocktail Graffiti

Cocktail Graffiti had a product people loved and a brand that did not exist yet. No identity, no web presence, no way to purchase without picking up the phone. The goal was to build everything from scratch and build it right. From avatar identification through brand identity, custom e-commerce, paid campaigns, photography, and film, all working together as a cohesive system.

  • Brand Identity

  • Verbal Identity

  • Brand Guidelines

  • UI/UX Design

  • Shopify Development

  • Paid Media

  • Social Creative

  • Photography

  • Cinematography

  • Email Marketing

Setting the tone.

A moodboard exercise to align on visual direction before design begins.

Brand Identity

Built from the ground up. Avatar identification informed the verbal identity which informed the visual system. Every element connects back to the audience it was built for.

Web Experience

A custom Shopify theme with an extensive cocktail artwork library and a 3D modeling plugin letting customers visualize their art on their own drink before purchasing.

Campaign Creative

Paid and organic social campaigns built to drive traffic, retarget warm audiences, and convert abandoned carts. Every asset designed to feel native to the platform without losing the brand.

Email

A modular email template system built for flexibility, designed to guide the eye through prominent photography and drive action, while maintaining high deliverability.

Conclusion

The most meaningful result here is the simplest one.

Cocktail Graffiti started with a product idea and nothing else. By the end of this engagement they had a complete brand identity system, a custom e-commerce experience with 3D product visualization, a full campaign ecosystem, and a voice that was entirely their own. We built a brand from the ground up. That was the goal and that is what we delivered.

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