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Aptera Motors
Aptera Motors had already made history before we touched a single pixel. The world's first Never Charge Solar vehicle sold out its limited Paradigm editions within hours of launch, generated over $100 million in orders in its first week, and had 6,000 pre-orders growing by the day. What they needed was a digital experience worthy of what they had built. They put out an RFP. We won it.
Figma Prototype
Photography Direction
Video Direction
3D Render Direction
RFP Response
Brand Refresh
UX Strategy
Site Architecture
UI Design
Design System
The opportunity.
A world-changing vehicle deserved a world-class digital experience.
Aptera's existing site was built on Wix. It was holding a world-changing product back. Limited account management, no investor portal, no way to let prospective customers visualize and configure their own vehicle. The digital experience was not keeping pace with the momentum of the brand. Our job was to reimagine it entirely.
The pitch.
A fully realized prototype built to win the RFP before the project began.
Before Brandetize was selected as Aptera's digital partner, we built a fully realized Figma prototype as our RFP response. Rather than presenting mood boards and promises, we showed up with a working vision of what the experience could become. The prototype mapped a deliberate journey from discovery on the homepage through an interactive vehicle builder where prospective customers could configure and visualize their own Aptera, into upsell moments, and finally through to conversion.
The experience.
Where the system comes to life and is built for scale.
Every component, every interaction, every visual decision working together across the full complexity of the Aptera digital ecosystem. From vehicle configuration and account management, to investor portal integration and community features, the experience was designed to move people forward at every stage of their journey.
Making the invisible visible.
Showing the audience what words alone could never explain.
Specs and technical details can only take an audience so far. At some point you have to show them. I directed a team of 3D modelers to build out model angles, highlight key vehicle features, and demonstrate Aptera's aerodynamic engineering in motion. The goal was to accelerate the education process for potential investors and EV enthusiasts who needed to feel the innovation before they could believe in it. When you are asking someone to invest in something that does not yet exist at scale, seeing is everything.
The after-state brought to life.
Creative direction for a vehicle that sells a lifestyle, not just a feature.
Aptera's audience was not one person. It was five. Freedom Seekers ready to reserve a vehicle. Investors evaluating the business case. Media looking for assets and facts. Government officials assessing funding eligibility. Job seekers evaluating the culture. Every image and every frame of footage was directed with that range of people in mind. Shot lists developed, locations scouted, and a visual language established to show Aptera not just as a vehicle but as a movement worth joining. The goal was never to document the car. It was to make every person who saw it feel like they were already part of what comes next.
