Shape what’s next.
Blueprint Las Vegas
Blueprint convenes prop tech founders, investors, and operators at a Vegas-scale annual event. The content focuses on the technology, AI, and capital shaping the future of real estate, and the audience arrives expecting the room to feel as forward-leaning as the conversations inside it. The 2026 identity extended an existing brand into a cohesive event system, scaling across stage, environment, print, and wearables for three days.
Illustration system
Photography Direction
Video Direction
Motion Design
Print Production
Concept Development
Copy Direction
Design Systems
Environmental Design
Event Activations
The main stage for Martha Stewart.
The stage experience was built from a modular brand system developed in-house and handed off to AV and production teams. From ambient lighting cues to animated hero screens to stage architecture, every element was art-directed to hold up at keynote scale while staying anchored to the core identity.
Built for the floor.
From registration walls to hanging banners to sponsor activations, every piece carried the same visual DNA. Attendees moved through a continuous brand experience rather than a stitched-together one. Badges, tote bags, and lanyards extended the system into physical takeaway. Role-based color inversions distinguished speakers from attendees at a glance.